Tag: campaign

Redefining Masculinity: Gillette Ad Controversy

This morning, I learned about the new ad campaign created by Gillette to raise awareness about toxic masculinity in our society. My initial reaction to the ad was a positive one. I was very happy to see that the issue of violence as a prevalent factor of masculinity was being brought to light, and it brought a smile to my face. However, when I looked at the replies to this ad on Twitter, then on Youtube, and began to cringe uncontrollably at vitriolic response Gillette was receiving. many of which varied from “You’re saying all men are bad now?” to “Not buying Gillette ever again”