Tag: marketing

Redefining Masculinity: Gillette Ad Controversy

This morning, I learned about the new ad campaign created by Gillette to raise awareness about toxic masculinity in our society. My initial reaction to the ad was a positive one. I was very happy to see that the issue of violence as a prevalent factor of masculinity was being brought to light, and it brought a smile to my face. However, when I looked at the replies to this ad on Twitter, then on Youtube, and began to cringe uncontrollably at vitriolic response Gillette was receiving. many of which varied from “You’re saying all men are bad now?” to “Not buying Gillette ever again”

Writing erotica… to make money

In recent days, I’ve been seeing quite a few people on Facebook groups and Reddit pages discussing the viability of erotica as a source of substantial income. Since the craze ran during 2015-2016, everyone and their mother turned up to lay their stake into that particular oil well. For a while, things were going well. Demand was higher, and supply was much higher, and it had never been a better time to start as an erotica writer.

On Male Erotica Authors

Now, there’s been this misconception going around saying, ‘women write erotica, men write porn’. The basis for this concept is, as you can imagine, when women write, they do so using emotions, romance, and seduction. Whereas men only write slutty women performing sex acts from start to finish, just as you might see in porn. While this may be true for a lot of erotica writers, it’s the wrong state of mind to have when choosing the next author to read. But the concept doesn’t end there either.